A niche market is where there is a group of individuals sharing a common problem and in need of a way out. Niche marketing is therefore the coming up with a solution to the problems of that particular niche. Tailor your product or service according to their requirements. Niche marketing is ideal for lone enterprise proprietors. In this kind of marketing, as the marketer you harp on your specific area of expertise.
In order to excel at niche marketing, identify the target audience or a group of individuals who are in need of what you have to offer. Once you have done that, specialize on it by making it narrow. Then, identify what they all have in common and how you can help them in terms of providing a product that suits their needs and is within the budget. Micro niche marketing targets at a specific market as opposed to multiple markets at the same time. The major advantages of micro niche marketing are:
Credibility : Once you specialize at one area of expertise, you will become credible to others. Making your area of expertise narrower, gives you an upper hand in the business. More people are more likely to believe what you say since you are more specific. When you have mastered the art over time, you can be able to build strong relationships with your clients. You are more likely to get higher returns than broader niches. This is because the target audience is always willing to pay more for the expert advice as opposed to a generalist?s awareness.
Getting rid of the competition : When you specialize in one type of product or service that is not explored by others, you can eliminate the competition. Most of the professionals in the micro niche business are ahead of the rest in the market. Even though the niche market you choose should be small, make sure it includes an adequate number of people.
Greater returns : The best part of specializing is that you can charge high fees for services rendered. This is because you offer more specific information, products or even services. The target market will always be willing to pay more for services rendered since they know you are an expert. Take into consideration the size of your niche and its requirements. Once you specialize on one area and perfect it, you will be able to be well aware of what your target market requires and provide for them.
Mr. B. J. Min is a former store clerk who was able to make up to $3,000 a month online by dominating in micro niches. Now he is showing all those secrets to dominate micro niches at his new website http://www.DictatorMethod.com. Visit the website to know more about micro niches.
Article Source: http://EzineArticles.com/?expert=B_Joon_Min
Tidak ada komentar:
Posting Komentar