3 Simple Niche Market Research Techniques By Quang Van

So what is the different between a product and a niche? Niches are segments of a market. There are parent niches and sub-niches.

Basically niches are market demand for a particular thing. For example weight-loss is a niche. Niches can be anything. Dog training is another example of a niche.

What you have to realize about niches is that if someone is part of a niche, they want the same thing. Every person in a niche wants the same end result. Once you realize that, you can effectively market to those niches.

So what's the difference between niches and products? You would often hear people say that market research is the key. You need to establish a demand for your products. Real sales people can sell anything to anybody. The key is how easy the sale would be.

Market research is important, but don't get hung up on it. Basically if you see a demand for something, and if other people are making money selling things to that market, then your market is profitable.

Your market research should be simple.

1. Do a keywords research test on Google to see demand for your main keyword. Go to Google, search for "keywords tool" and it should be the first result.

2. Check if there are any forums for your niche. Search on Google "name-of-niche +forum", if you can find multiple active forums for your niche, then your niche is hot.

3. Check if there are advertisers already advertising. Just do a search for your niche on Google, if there are advertisers on the side or top, then you have a winning niche.

If all 3 things checks out you have a winning niches. There are thousands upon thousands of niches. Try to find one where you are passionate about, because it's easier to grow a big business if you focus on one niche.

You can advertise your products in multiple niches. The key is to find a different selling point about your product in tune with that niche.

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